What I Wish More Sellers Knew: Overpricing Your Home Helps the Competition
It’s natural to want top dollar when selling your home. You’ve invested time, money, and love into your space — and you want to be rewarded for it. But here’s the often-overlooked truth: pricing too high can actually cost you more in the end.
Modern buyers are armed with data. They’re comparing school districts, square footage, finishes, and price per foot across multiple platforms. If your home doesn’t align with what the market offers at that price point, it creates distrust — and hesitation. And in real estate, hesitation is the death of offers.
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It’s natural to want top dollar when selling your home. You’ve invested time, money, and love into your space — and you want to be rewarded for it. But here’s the often-overlooked truth: pricing too high can actually cost you more in the end.
Why Overpricing Backfires
Overpricing isn’t a power move — it’s a pitfall. 🧠Buyers today are cautious, data-driven, and waiting for value. If your home is priced for 2022, it may sit in 2025.The truth? The longer a listing lingers, the weaker your leverage becomes.📍Price with strategy.
📍Attract offers, not silence.
When a home is overpriced, it tends to linger on the market. The longer it sits, the more buyers wonder what’s wrong with it. Eventually, your listing becomes stale — and buyers may skip it altogether, assuming there's an issue. Meanwhile, other homes that are priced right are drawing traffic, offers, and attention. In effect, your overpriced home becomes the advertisement for why nearby listings are a better deal.📍Attract offers, not silence.
The Psychology of Today’s Buyers
What Strategic Pricing Looks Like
Strategic pricing doesn’t mean underpricing. It means positioning your home exactly where the market is most responsive — where it generates interest, traffic, and multiple showings. This creates momentum, which can lead to multiple offers — and sometimes, a final sale price higher than you expected.Final Thought
It’s not just about price — it’s about perception and positioning. Let’s price your home to sell with strength, clarity, and confidence.📩 Want to know what your home is truly worth in today’s market? Book a no-obligation consultation. Your sale deserves a guide who sees the full picture.—
Written by Lola Oduwole, BROKER, MA, CRB, ABR, SRES, RENE, ICD.C
Serving buyers and sellers across Ontario & BC
#AHOMRealty #PricingStrategy #SmartSelling #RedefiningHome #CoastToCoast
Serving buyers and sellers across Ontario & BC
#AHOMRealty #PricingStrategy #SmartSelling #RedefiningHome #CoastToCoast