As a dual-licensed REALTOR® in both British Columbia and Ontario, the question I’m asked most often is: “How do you manage both?”
It’s a fair question — and one that took me over two years to answer with intention.
Because the truth is: "Coast to Coast" isn’t just a tagline — it’s a strategy.
Real estate across Canada isn’t just about geography.
To the person trying to buy a presale in Surrey or rent a home in Oakville…
It’s not specific enough to feel like it’s for them.
Here’s the truth:
A buyer in British Columbia is thinking about:
Shorter build timelines
Assignment flexibility
Condo density
Transit and presale caps
A buyer in Ontario is thinking about:
School zones
Downsizing timelines
Longer closing periods
Different rental regulations and buyer incentives
> Same slogan.
> Totally different decisions.
> That’s why specificity matters.
It’s a fair question — and one that took me over two years to answer with intention.
Because the truth is: "Coast to Coast" isn’t just a tagline — it’s a strategy.
Real estate across Canada isn’t just about geography.
It’s about nuance, timing, and tailoring your approach to fit the realities of two very different markets.
You’ll often hear agents say:
“Helping you find the perfect home, coast to coast!”
It sounds nice.
But in practice?
It’s complex.
It’s delicate.
And it requires a deep understanding of what buyers and sellers need in each province — not just where they’re located.
You’ll often hear agents say:
“Helping you find the perfect home, coast to coast!”
It sounds nice.
But in practice?
It’s complex.
It’s delicate.
And it requires a deep understanding of what buyers and sellers need in each province — not just where they’re located.
To the person trying to buy a presale in Surrey or rent a home in Oakville…
It’s not specific enough to feel like it’s for them.
Here’s the truth:
A buyer in British Columbia is thinking about:
Shorter build timelines
Assignment flexibility
Condo density
Transit and presale caps
A buyer in Ontario is thinking about:
School zones
Downsizing timelines
Longer closing periods
Different rental regulations and buyer incentives
> Same slogan.
> Totally different decisions.
> That’s why specificity matters.
We tailor everything — from the content we post to the questions we ask on intake forms — to make sure our clients feel seen, heard, and truly supported.
- In BC, we focus on pre-construction deals, investment strategy, and referral partnerships.
- In Ontario, we serve renters, downsizers, and families seeking grounded support and community-driven insight.
Because real estate isn’t about being everywhere.
It’s about knowing what matters most — exactly where you are.
—
- Want to see how we’ve split our marketing strategy between ON + BC?
- In BC, we focus on pre-construction deals, investment strategy, and referral partnerships.
- In Ontario, we serve renters, downsizers, and families seeking grounded support and community-driven insight.
Because real estate isn’t about being everywhere.
It’s about knowing what matters most — exactly where you are.
—
- Want to see how we’ve split our marketing strategy between ON + BC?